LIV is a premier nightclub organization headquartered in Miami, Florida, renowned for its luxury, high-energy atmosphere, and significant influence on the global nightlife scene. Operating primarily out of the iconic Fontainebleau Miami Beach Hotel, LIV occupies over 18,000 square feet and features state-of-the-art technology, including a custom-built steel truss lighting structure known as "The Spider," which incorporates more than 400 video screens for immersive audiovisual experiences. Founded in 2008 as part of a major renovation of the Fontainebleau, LIV quickly rose to prominence, hosting a Victoria’s Secret fashion show for its grand opening. By 2011, it was ranked as the seventh-highest grossing nightclub in the U.S. and the second best in the world by Reuters. In 2015, Nightclub & Bar magazine estimated LIV’s annual revenue at $40–$45 million, placing it among America’s top five nightclubs. The club’s success is attributed to its ability to attract elite clientele, including celebrities like Leonardo DiCaprio, George Clooney, and Prince Harry, as well as world-class DJs such as Calvin Harris, David Guetta, and Tiesto. LIV’s parent organization, Miami Marketing Group, underwent significant changes, including a brief acquisition by Robert F.X. Sillerman’s SFX Entertainment, which later collapsed. By 2018, founder David Grutman reacquired the club and reorganized it under Groot Hospitality. In 2019, Live Nation Entertainment acquired a 51% stake in Groot Hospitality for $25.5 million, valuing the company at $50 million. Today, LIV remains a leader in experiential nightlife, blending luxury, technology, and entertainment. Its innovative use of projection mapping, advanced sound systems, and exclusive VIP services continues to set industry standards, making